By Elisha Kasinskas, RSA – Despite the many business casualties resulting from the pandemic, notably a reduction in printed output, print is still alive and well. That may sound like a contradiction but hear me out. The power of print is its ability to be personalized, which is beneficial for customer engagement in an era where in-person communication is a persistent challenge. Indeed, in a world where remote work rules, print remains a viable form of communication for capturing people’s attention.
Because of social-distancing, organizations of all types are looking at different methods for engaging with existing customers and for attracting new ones. Let’s examine a few ways in-plants and print shops can help customers leverage the power of print with variable data printing (VDP). Feel free to share these ideas with your customers and prospects!
- You’ve Got Mail – Print industry observers report that letter/mailing jobs in in-plants are on the rise as some materials and information that might have been distributed internally are now being mailed to individuals in their organizations who are working remotely. A simple VDP tool such as RSA’s ImpactVDP can assist with this process.
SOURCE Rochester Software Associates