The Power of Variable Print in the Era of Social Distancing

By  RSA – Despite the many business casualties resulting from the pandemic, notably a reduction in printed output, print is still alive and well. That may sound like a contradiction but hear me out. The power of print is its ability to be personalized, which is beneficial for customer engagement in an era where in-person communication is a persistent challenge. Indeed, in a world where remote work rules, print remains a viable form of communication for capturing people’s attention.

Because of social-distancing, organizations of all types are looking at different methods for engaging with existing customers and for attracting new ones. Let’s examine a few ways in-plants and print shops can help customers leverage the power of print with variable data printing (VDP). Feel free to share these ideas with your customers and prospects!

  1. You’ve Got Mail – Print industry observers report that letter/mailing jobs in in-plants are on the rise as some materials and information that might have been distributed internally are now being mailed to individuals in their organizations who are working remotely. A simple VDP tool such as RSA’s ImpactVDP can assist with this process.

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SOURCE Rochester Software Associates

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