By Howie Fenton, Rochester Software Associates: While new print, finish, and mail technologies constantly evolve, the growth opportunities for Variable Data Printing (VDP) remain unchanged. Or at least that’s always been the general consensus.

But with new applications and strategies, I see a potential growth trajectory for VDP. In this blog post, I aim to demystify VDP and explore the potential that exists there.

The Global VDP Market

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SOURCE Rochester Software Associates