Framing Your Approach

Let’s get real about automation. If you’ve ever found yourself lost in the sea of technical jargon and buzzwords surrounding CRM (Customer Relationship Management) and CPQ (Configure, Price, Quote) systems, you’re not alone. The truth is, while automation is a game-changer, understanding the difference between workflow automation and process automation—and why it matters—shouldn’t require a decoder ring.

Workflow Automation: The What and Why

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Source SalesChain