Businesses looking to automate core processes can weigh the advantages and disadvantages of two main software solutions: enterprise resource planning (ERP) and customer relationship management (CRM). ERP helps companies run successfully by connecting their financial and operational systems to a central database, while CRM helps manage how customers interact with their businesses. 
What is a CRM System?
In the modern business world, CRM (Customer Relationship Management) represents the digital equivalent of the 20th-century Rolodex. CRM software is a front-office tool that is used by employees in the sales, customer service, and marketing departments to increase revenue by optimizing the customer experience. It is a powerful way to help manage all your company’s relationships and interactions with customers and prospects. CRM systems are designed to log every interaction with both prospective and current customers across all communication channels. Sales performance management and sales incentive compensation can also be included in this software. Used correctly, the data set generated can create and drive complex workflows for an entire sales team and give management the ability to track employee progress in real-time.
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Source SalesChain
