By Peter Mayhew, Keypoint Intelligence –I recently heard a senior IT manager—responsible for buying thousands of OEM brand toner and inkjet cartridges each year—claim that the original cartridges he was buying were remanufactured and recycled. I was puzzled. But, rather than challenge, I allowed the dialog to continue to see what I could learn.
Because he had read an OEM’s Corporate Social Responsibility section of their website and seen in marketing collateral that their cartridges featured a percentage of recycled, post-consumer plastic, the manager was convinced. Furthermore, the OEM’s salesman had taken the time to explain that, by buying the OEM’s cartridges, he was contributing to a reduction in his own company’s carbon footprint.
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SOURCE Keypoint Intelligence
HP Acquires Poly – Deal will provide HP with a full portfolio of workplace collaboration solutions
