What steps are copier dealerships taking to achieve complete, accurate, and timely forecasting? 

What is Sales Forecasting?

Let’s address the reality right away: any sales forecast is only a prediction. This is certainly true with office technology dealers. Even those who put time and effort into predicting sales patterns are going to have situations where the forecast proves true and where it proves to be false. So, if a sales forecast is inherently unreliable, is forecasting even worth it? If so, what is the best way to go about it?

In the office technology channel, these predictions, or sales forecasts as they are referred to, are deemed necessary, and are, in fact, highly valuable if done well.

Aviso.com describes sales forecasting as “the process of predicting how much revenue a company, team, or person will generate within a specific time frame.” In other words, using sales data that is currently available, teams can forecast future profits, which can lead to valuable insights and result in better management and ultimately higher revenue.


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Source SalesChain