How to Optimize Mobile to Motivate and Maintain Customers’ E-Commerce Adoption

Did you know that one of the greatest challenges in successfully implementing a Web to Print or e-commerce site is motivating customers to use it?

It’s true. Several of RSA’s success stories show how in-plants have overcome slow adoption rates by implementing a marketing plan. However, there is another way of motivating e-commerce adoption and usage: designing websites based on modern shopping habits.

This concept was discussed at the PRINTING United Expo in the RSA booth, where we demonstrated the latest version of WebCRD(v12). This version is optimized for mobile devices and incorporates features inspired by the “Amazon Effect”, and the rise of e-commerce shopping conveniences.

In this blog, we’ll explore why mobile optimization and Amazon-like site features are effective tools for encouraging and sustaining the adoption of your Web to Print e-commerce platform.