As an office technology dealer that sells production print hardware and software, it’s essential that you remain ahead of the curve. Selling the hardware is more often than not your primary focus, but don’t lose sight of the extra revenue generated from add-ons to the sale, such as production print software from RSA. With new versions of RSA’s variable data printing software, ImpactVDP (included free with WebCRD and available as a module of QDirect), and WebCRD workflow software coming soon, this is a great time to re-engage with customers. (Look for future blog posts about the new software and the enhancements that our solutions offer.)

For now, let’s focus on the power of VDP. Whether you are selling the software as an add-on to the hardware or at a later time, don’t minimize the impact of a product that enables personalization and customization like ImpactVDP.

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SOURCE Rochester Software Associates