How We Grew Our Print Center Revenue 40% in Nine Months

By Christina McDonald, Rochester Software Assoicates: I recently had the opportunity to speak at the In-plant Printing and Mailing Association (IPMA) conference about our efforts to increase our marketing to elevate the print center I manage at Seminole County Schools (Watch the session video, Elevate your In-plant: Revamp your Web to Print Site). Our results so far have been great- we’ve grown revenue 40% over the previous year, quotes are up 300% and 92% of customers tell us that our ordering process is easy.

The Background of Our Marketing Plan Development and Goals

In September 2022, we set a goal to increase our marketing efforts – no more excuses! We had several department meetings to develop a start-up marketing plan. I say start-up because it’s always evolving. First, we expanded our offerings, upgraded some equipment, and stepped up our social media presence. We’re only scratching the surface and have a lot more to accomplish, but here’s a closer look at some of our marketing projects and exciting 2023 plans. We had five main areas we wanted to improve.