Are your customers unwilling to give up their ancient technology? Are they so married to the outdated analog phones, exchange servers, or backup tapes that it is costing you profit and efficiency to support them?

This is such a common pain point, yet not all companies experience it. What separates those who struggle to upgrade, and those who don’t? The answer to this question:

Have you and your customer mutually agreed to the usable lifecycle of the technology you’re recommending?

Not just how long the technology might last, but how long they should use the technology before considering new innovations may positively impact their organization. There is a big difference between the companies who can answer yes, and those who answer no.

Do These Two Things to Create Lifetime Customers

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SOURCE GreatAmerica

Grow Your Revenue: 7 Videos Office Equipment Dealers Need to Create