We’ve all heard about the massive importance of incorporating video when it comes to marketing, but what we’ve only just begun to realize is how much more powerful video can be if it becomes a part of your organization’s culture.
Let’s take a look at a few telling stats from the Vidyard 2022 State of Video Report:
178% increase in video creation in 2021 compared to 2020 (760k to 1.3M videos created)
70% of study participants said that video converts more than any other medium
According to Hubspot’s most recent State of Video Marketing Report, 86% of businesses use video as a marketing tool – holding steady from last year.
We recently sponsored a Copier Dealers Association (CDA) Marketing Summit where our very own Josie Heskje, Director, Strategic Marketing for the Office Equipment Group facilitated a panel discussion on how office solution providers are using video in their businesses. Keven Ellison with AIS out of Las Vegas and Chris Taylor with Fisher’s Technology out of Boise, shared examples of the plethora of videos their teams are using both internally and externally.
The keynote speaker of the Marketing Summit, Zach Basner of IMPACT, delivered a presentation on how the tenants of the book They Ask. You Answer. by Marcus Sheridan apply to job candidates, not just leads for your business. He also included references to the importance of video to today’s consumer, whether job candidate or prospective customer.
Here are the seven crucial videos you need to create to build trust and grow revenue. (And hint, the infamous “About Us” video is not one of them!)
Click Here to Read the Rest
SOURCE GreatAmerica
