Don’t be fooled by the song, Summertime Blues, and the singer’s lament that “there ain’t no cure for the summertime blues.” Not true at all, especially when it comes to sales.

One might think that in the summertime, when the weather is hot, is a challenging time to sell RSA’s production print software like WebCRD, QDirect, and ReadyPrint. People are on vacation, they have other things on their minds, or they have shorter work weeks because of summer hours, but there is an exception to every generalization. Just as important, don’t make any assumptions about a prospect’s or a client’s summer working habits.

Savvy sales reps recognize the untapped potential that summer days present. After all, print shops still have work that must go out, often regularly scheduled monthly jobs that don’t take the summer off. And even if some shops find themselves running fewer jobs in the summer compared to the rest of the year, this is an opportune time to schedule an appointment and explain the benefits of how your software can enhance efficiency and reduce costs when work picks up again. And for existing users of your software, this could be a prime opportunity to discuss the latest version of the software or train staff on the software’s latest features and benefits, especially if they haven’t taken the time to learn about all the software’s capabilities during their peak months.

Keep these three points in mind to beat the summertime sales blues.

Click Here to Read the Rest

SOURCE Rochester Software Associates