By Greg VanDeWalker, GreatAmerica – How do you define sales success within your company? Is it all in the dollars? Is it the overall satisfaction of your customer base? Is it a low sales team turnover rate?
I have been in the technology channel for nearly 20 years, and over that time I have had the privilege of speaking with many MSPs and office technology solution providers. I hear when businesses are winning and when they are struggling. There is no question that sales can be a challenging role, but I’ve learned the biggest driving factor when it comes to the success of a sales organization has to do with their willingness to evolve. If 2020 taught us anything, it was the importance of evolving and investing in our companies’ futures.
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