As spring turns into summer, we can’t help but ask how does your garden grow? Whether it’s flowers, fruits, or vegetables, it’s a slow process. Often, there’s planning, fertilizing, selecting the right seed, nurturing the sprouting plants, watering, pulling weeds, and then, over time, enjoying the bounty of the harvest.
In the world of sales, instant gratification is a rare phenomenon as well. Many products and services, such as RSA’s production print software, require a longer sales cycle, and patient nurturing is needed to achieve a bountiful harvest, or in this case, a sale. Let’s examine how selling production print software such as RSA’s WebCRD, QDirect, and ReadyPrint, for example, is the same as tending a garden, and how cultivating customer relationships can eventually lead to a rewarding outcome.
- Select the right seeds:
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SOURCE Rochester Software Associates
