BTA National Conference 2022 Recap – Top 3 Themes

The BTA National Conference was held in Chicago, Illinois June 7-8, 2022. The event featured a packed agenda filled with knowledgeable speakers covering a wide range of topics, but a handful of themes were recurring: hiring and culture, diversification, and sales and marketing. 

Whether you had the pleasure of attending and are looking for some additional resources around these topics, or you missed the event and want to get a taste of what attendees were buzzing about, we dig into each of these themes below.

Hiring and Culture 

Job seekers are more selective in today’s environment and seeking opportunities with more flexibility, positive company cultures, and more competitive salaries. Several sessions acknowledged this topic, but Chris Taylor of Fisher’s Technology shared how the challenges associated with hiring and retention really go back to culture. Culture is both what attracts talent in the first place, and what keeps talent engaged in an organization. In addition to being very forthcoming with the culture obstacles Fisher’s has faced, Taylor also shared seven ways they have improved their culture, which we can all learn from:

  1. Communication

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SOURCE GreatAmerica

GreatAmerica Financing and Beyond Theme on Display at BTA National Conference