By Howie Fenton, Rochester Software Associates (RSA): Customers today expect a seamless ordering experience, akin to the experiences they encounter on e-commerce platforms like Amazon.

That means the user interface of your Web to Print ordering portal plays a pivotal role in shaping customer satisfaction and adoption rates. A customer’s perception of your in-plant is heavily influenced by their interaction with your website. And their experience, in turn, will help determine the success or failure of your Web to Print ordering system implementation.

But what does that mean exactly? And what should you consider when it comes to choosing a Web to Print solution that will keep your users happy?

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SOURCE Rochester Software Associates