We all know it’s easier to retain business than prospect and onboard new customers – the likelihood of selling to an existing customer is 60-70%, compared to just 5-20% for new customers. But that’s easier said than done! Retaining customers means providing value during every touchpoint throughout the life of your relationship with them and their agreement, including end of term discussions. 
Leverage Opportunities for Customer Touchpoints
It’s a lot of pressure to know the ins and outs of every sale closing in your docket – which is why utilizing end of term reports can be the answer to managing the little details that make all the difference.
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SOURCE GreatAmerica
