You don’t get to a position like Marta Garcia’s by saying no. Or do you…?
That position is the University of Miami’s Director of IT and Computer Operations as well as the school’s successful, revenue-generating print shop.
So perhaps Garcia and her team didn’t exactly get where they are by saying “no,” but it was a big fac- tor in starting them on a path toward a better solu- tion…one that includes a partnership with RSA.
Get RSA white paper, 17 Ways In-plants Can Reduce Costs and Increase Efficiency, to share with your customers and prospects.
Getting past “no”
“In the past, we were getting requests for printing that we couldn’t provide because we were very lim- ited by our equipment,” explains Garcia. And she had to say “no” as a result…
“’Can you print manuals,’ they would ask,” explains Garcia. “No, was our response.”
“’Can you give me a PDF?’ No.”
“’Can you give me better quality?’ No.”
“’Can you give me ID cards?’ No.”
“’Can you give me another format? Other paper?’ No and no.”
What could the department say “yes” to? Only a limited selection of jobs because of severely limited equipment. The previous solution included a series of different vendors, a Continuous Feed and a num- ber of impact printers, and a very restrictive job for- mat that forced mainframe data into a single format.
This, in turn, restricted customers to the internal administrative side of the house—such as the Bur- sar’s, Payroll, Financial Aid, and Controller’s offices and jobs to perform such tasks as end of the month reports, payroll, and financial aid reports. The de- partment was busy at various times during the pe- riod of May through September as the University closed its books and began preparing for registra- tion. But throughout, the printers sat idle during the morning, running only from 7:00 P.M. to 7:00 A.M. the following day.
