The pandemic revolutionized our world’s technology expectations and there are countless things you can do online today that you couldn’t do three years ago. Online purchasing offers instant access outside typical business hours which is undoubtedly convenient. This isn’t going away, so being prepared to address your customers’ needs is paramount. It can’t be denied that consumer buying habits have evolved and bled into the business world and we must adapt to respond to these technological advancements. 
It can be overwhelming to think about meeting that challenge, and you probably have a lot of questions about ecommerce. If you choose not to offer ecommerce functionality, will buyers turn to online retailers to get the products you once sold to them exclusively? If you do choose to offer ecommerce, how do you get started, and how do you do so without harming your current business? What are the things you need to consider, and what are things you want to make sure you don’t do? We know that an ecommerce offering certainly introduces a challenge. It’s not easy – there’s no ten-step guide to follow or magic wand to wave.
Regardless of what you decide, we do know that in today’s environment, more consumers are turning to the internet to make purchases. Whether or not your business offers an ecommerce option, it’s important that you make a purposeful decision because your competitors are thinking about it, too. Whatever you decide is the best route for your business, you need a strategy. Here are five key considerations you need to make as you evaluate your ecommerce approach.
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SOURCE GreatAmerica
