Ricoh VP of Strategic Marketing to Present at the SME Marketing Summit in Puerto Rico

WHO: Ricoh Americas Corporation VP of Strategic Marketing Terrie Campbell will present at the SME Marketing Summit.

Campbell is a veteran of the document and information technology industry with a focus
on designing solutions that enable customers to have more effective and secure use of
critical business information. She is responsible for the strategy, direction and execution
for Ricoh’s Managed Document Services approach and key vertical marketing strategies
and programs, for both direct and dealer channels. In addition, she focuses on solutions
that address post-recession challenges of today’s working environment.

WHAT: Riding the Storm: strategic marketing the key to surviving a challenging economic
environment Campbell will outline how strategic marketing plays a pivotal role an organization’s success, especially during a crisis or economic recession. In addition, attendees will review how changing demographics and generational workforce behavior impact an organization and its marketing plans. She will also discuss the importance of innovation and provide tips on how to attract the right customers to your brand.