On June 17-18, the Business Technology Association (BTA) will host its ProFinance 3.0 workshop at BTA member SumnerOne in Lenexa, Kansas, a Kansas City suburb.

Over the last 20 years, the principles taught in this workshop have dramatically improved the performance of hundreds of dealerships. ProFinance has evolved to adapt to industry changes and has incorporated those changes into the new industry model. The model consists of more than 30 key benchmarks, including those for MPS, and has helped dealerships achieve double-digit operating income.

John Hey and Todd Johnson of Strategic Business Associates lead the workshop. They will share their knowledge from more than 25 years of building some of the largest dealerships in North America and their experience advising many of the most successful companies in the industry.

ProFinance is one of BTA’s longest-running educational workshops and has received many positive reviews through the years. Among the comments from recent attendees:

• Great class! I would attend again!
• Thank you for this excellent training event. I have never before taken so many action items home.

For more information or to register for ProFinance 3.0, visit www.bta.org/ProFinance

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