GreatAmerica and Collabrance Announce 2020 ‘Smarketing’ Virtual Event for Modern Sales and Marketing

Educational Session Designed to Help B2B Businesses Capture the Digital Consumer Opportunity

(Cedar Rapids, Iowa) — GreatAmerica Financial Services Corporation and Collabrance LLC have opened registration for a new virtual sales and marketing event, GreatAmerica University Smarketing: Preparing for Your Digital Transformation. The training is presented by a robust lineup of sales and marketing experts including keynote Zach Basner with IMPACT Brand who will deliver ‘The Digital Consumer’ as well as ‘The Selling 7 Video Workshop’ and Marcus Sheridan, Marcus Sheridan International, who will deliver a concluding message on day two.

Attendees will learn how to bridge the gap between sales and marketing to better compete and enable sales success in this ever growing virtual economy. Within the first few weeks of the pandemic in the U.S., internet traffic increased almost 70%, according to a article. This has created a sense of urgency for many business leaders around their online presence and related sales and marketing strategies.

“We want solution providers to gain the clarity and confidence they need to take their sales and marketing efforts to a whole new level,” states David Pohlman, Executive Vice President and Chief Operating Officer, GreatAmerica Financial Services. “This event provides attendees with the framework to build shorter sales cycles, improve revenue generation and encourage collaboration between sales and marketing teams.”

As shared on the event’s landing page, during the two half-days of online training, solution providers will learn how to:

  • Attract warmer leads and drive more sales through sales and marketing alignment
  • Create a shared sales and marketing strategy
  • Track ROI more effectively
  • Generate the right content at the right time, shortening sales cycles
  • Provide a more cohesive customer experience

GreatAmerica hosted the first GreatAmerica University Smarketing event in October 2019 at its corporate headquarters. Tickets for the virtual event are $39 per seat and a Company Pass is also available, however seats are limited. For more information about the Smarketing virtual event and Early Bird pricing deadlines, please visit

About GreatAmerica Financial Services
GreatAmerica is the largest independent, family-owned national commercial equipment finance company in the U.S. and is dedicated to helping manufacturers, vendors, and dealers be more successful and keep their customers for a lifetime. GreatAmerica was established in Cedar Rapids, Iowa in 1992 and today is organized into seven business units. It has a staff of over 600 employees with offices in Georgia, Minnesota, and Missouri. Our commitment to understand the office equipment industry has positioned us as the unparalleled leader in single invoice solutions (MPS, Managed IT, and other specialized billing options). We also offer innovative non-financial services to help our dealers evolve their businesses.

SOURCE GreatAmerica

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