Have you and your clients grown numb to statistics showing the amount of digital data being generated in today’s IT landscape? The small-and medium-sized businesses (SMBs) you serve rely on 24x7x365 access to a myriad of data for day-to-day operations, customer understanding and essential business metrics. Due to the abundance of business-critical information, protecting and managing big data has become their top priority.
However, many SMBs have not fully connected the dots between developing and implementing business continuity as a data preservation strategy and growing business profitability as a result. As an MSP, this presents a perfect opportunity for you to position your business continuity solution.
Should clients’ systems go offline, you’ll be able to quickly restore the data they need to continue working. But how can you establish this need for “always-on” capability and backup and disaster recovery (BDR) services? As a virtual CIO (vCIO), you’re responsible for developing and implementing a data strategy that enables constant uptime and employee productivity.
Instead of boring your clients and prospects with another hockey stick-shaped graph showing the exponential explosion of data, show them that you understand their business needs!
A major pain point for many SMBs today is that they don’t have the resources to properly manage all their data. Use this chart in your next sales presentation to illustrate why data is becoming more important and how clients can easily protect and manage their data with a business continuity solution!