If VDP is rarely used, why is it ranked so high on this list? One possible reason is because you can perform variable data printing using office products such as Microsoft Word. Another possible reason is because it is typically sold with the printing equipment and often offered as a bundled deal. The third possibility is that companies are listening to the experts who say you need to master variable data printing before you can master cross media and Omni channel marketing.
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Written by Howie Fenton for Rochester Software Associates
