By Heather Milcarek, Konica Minolta: In today’s digital-first world, having a strong online presence is essential for successfully defining and managing the reputation, credibility and visibility of your business. Salesforce reports that 72% of B2B buyers start their journey online. And as digital natives become B2B decision makers, their online research clearly directs their paths to purchase.

Here are some of my favorite tips for creating a robust online presence to reach new and existing customers, build brand equity, and ultimately drive sales:

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SOURCE Konica Minolta