A new floor plan ensures increased traffic and exposure for vendors.
We reserved the biggest convention hall within Mandalay Bay to build education space directly onto the back of the show floor. Attendees will need to walk through the show floor passed exhibitors in order to get to education tracks. Then, as soon as attendees leave the education session they will go back through the show floor and seek vendors to partner with.
This provides a win-win scenario, as attendees gain easier access to the resources they need to grow their businesses, and exhibitors have more opportunities to connect with Business Solution Providers (BSPs).