How to Create Employee Advocates
Regardless of your company culture, there are ways to turn employees to evangelism for your organization. People love to hear that their opinions are valued and you might be able to share their enthusiasm as fuel for your marketing strategy. Plus, it’ll provide more visibility into your organization, introducing your organization to new audiences on social media. It’s a win-win. So, how exactly can you get started?
1. Offer a Survey
This is a great starting point to identify those employees who might be most eager to become a brand advocate for the company. Plus, comments collected from your survey can be repurposed for social, blogging, and video content.
SOURCE Pacific Office Automation