PALO ALTO, Calif. September 20, 2013 – HP today announced that Heret Printing has selected the HP Indigo 30000 Digital Press to expand its range of premium and luxury packaging for high-end cosmetics brands.
The first HP Indigo 30000 customer in the Europe, Middle East and Africa (EMEA) region, Heret Printing specializes in the design and production of folding cartons and packaging for high-end personal care products such as perfumes, cosmetics and skin care. It chose the HP Indigo 30000 based on its print quality, extended color capabilities, finishing options and HP’s strong track record in working with the world’s leading consumer goods and personal care brands.
The HP Indigo 30000 Digital Press will help Heret Printing reduce turnaround time for production of graphic-rich and highly specialized packaging on a range of challenging substrates while providing outstanding image quality and color fidelity.
The HP Indigo 30000 Digital Press will be installed at Heret Printing’s facility in Yavne, Israel by the end of the year.
An advanced end-to-end packaging solution
With the integration of the HP Indigo 30000, Heret Printing will bolster its end-to-end digital packaging capabilities through an expansion of printing and finishing options. Heret Printing will also gain the ability to produce smaller runs of packaging in less time, which will help its customers get products on store shelves faster.
The company is working with HP to test and validate multiple converting and finishing options on a variety of high-end substrates, including metalized and specialty stocks.
It will integrate the HP Indigo 30000 with its current upstream and converting workflow based on successful trials of HP Indigo’s print compatibility with coatings; varnishes; lamination for both pre-print for metalized boards and post-print for high-end finishes; foils; and other print-enhancement technologies.
Heret Printing will benefit from HP Indigo’s ElectroInk technology that delivers quality indistinguishable from offset. The seven ink stations on the press enable converters to meet even the most stringent corporate branding requirements.
“Consumer goods companies have a tremendous opportunity to create brand differentiation and consumer engagement through the printed package,” said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. “We look forward to collaborating with Heret Printing to extend our unique HP Indigo digital printing capabilities into the high-value world of personal care and cosmetic packaging.”
Additional information about HP Indigo digital printing solutions is available at www.hp.com/go/HPIndigoPresses, on the HP Graphic Arts YouTube channel, www.youtube.com/hpgraphicarts, or through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.