By Maggie Grande, Konica Minolta: Raise your hand if you would like to have more website visitors. (Yes, me, too!)

If, also like me, your job includes generating value from published content, you know that your business blog is an important owned inbound digital marketing channel for increasing visibility, credibility and leads. According to Content Marketing Institute’s 2022 Insights Report, 76% of B2B companies use blogs to publish their content. And FinancesOnline 2023 Data Analytics revealed that B2B marketers who blog gain 67% more leads than those who don’t.

Sourcing and reviewing blog content is the digital-first research part of the modern buyer’s journey. We know that people trust advice and information from blogs – whether it’s innovative ideas to solve a specific problem, to figure out how to do something or to stay informed about a certain topic. In fact, HubSpot’s 2023 Marketing Trends Report shows that 56% of respondents purchase products from a brand after reading their blog posts.

Click Here to Read the Rest

SOURCE Konica Minolta