February 28, 2024 – Lyon, France and Orange, California — Two giants of color technology for over 25 years, color technology developer Alwan and consulting distributor Color Management Group (CMG), are partnering to offer gold-standard color solutions and consulting expertise to printing and packaging providers in the U.S. and Canada. The agreement making CMG the exclusive distributor of Alwan software products in North America went into effect January 1, 2024.

CMG’s extensive education, analysis and system integration resources are developed and executed by the company’s exclusive group of consultants; known individually for their color expertise across the full range of print and packaging production environments.

Alwan has continuously provided the industry with up-to-date, bespoke color management and process control for all print and packaging production applications and environments. In 2024, Alwan is focused on new and faster features to support color management and process control for G7®, ISO, and increasingly, multicolor (ECG) customer environments.

Lida Jalali Marschke, founder and owner of the Color Management Group, says, “We’re thrilled to work with Elie and his team as CMG becomes the new master distributor for Alwan in North America. I have always admired what Elie has accomplished, and I am confident that our combined experiences will benefit the industry.”

Alwan founder and CEO Elie Khoury, regarded as one of the world’s foremost color engineers, is equally enthusiastic. “CMG has an A-list of consultants; experts who understand where Alwan products will serve providers best,” he says. “They have been asking for access to the Alwan product line, and now, with CMG as our distributor, they have it. Our customers are in good hands.”

Ron Ellis is the designated Alwan trainer

Jalali Marschke says that renowned color expert and CMG member Ron Ellis is the primary Alwan trainer for CMG. Ellis conducted initial Alwan training sessions at FTA’s fall meeting in Louisville, KY; followed by a 2-day CMG train-the-trainer session at the October 2023 Printing United Expo in Atlanta, GA. The next Alwan training session will be held March 14 at the TAGA/Color Conference, a Printing United Technical Event program in Dallas, TX.

CMG consultant talks about Alwan

CMG Member Meredith Nichols, Principal of M.B. Nichols Associates, says, “As the director of premedia and technology development for large commercial printers in New England, I have over 12 years of experience using the Alwan suite of products. As a consultant,  I am super confident when recommending Alwan to my clients. The installation is easy, and they offer great support. Their wide range of products makes Alwan the choice for anyone looking to improve their color quality, reduce production time, and cut ink costs.”

About the Color Management Group (CMG)

Founded as an alliance in 2003, the Color Management Group is a worldwide consortium of premier resellers and independent consultants. Under Founder Lida Jalali Marschke’s guidance, the CMG supports a collaborative, “think tank” operations model by offering members an ideal environment for sharing and developing technical ideas and concepts, and working together to improve the industry.

Empowered by Color Management’s distribution, the CMG has access to a growing portfolio of best-in-class graphic arts solutions. Armed with technology, CMG members provide pre-sales consultation, product sales, integration, training, and technical support for all color management solutions – including the latest G7™ technologies. CMG members and their affiliated companies bring years of experience supporting the global graphic arts market, strengthening the group’s relationships with leading vendors and providers, accordingly.

CMG holds all color-related certifications and hosts a broad array of educational programs.


About Alwan Color Expertise

Alwan Color Expertise was founded in Lyon, France; in 1997, by CEO Elie Khoury. Khoury’s vision – to demonstrate how important standardizing and controlling color is throughout every stage of production – has, in practice, made Alwan a world leader in standardization and color management implementation.

Today, Alwan provides software and consultancy to key players throughout the graphic arts industry, including commercial, packaging, and specialty printers; publishers; software developers and hardware manufacturers.


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Media Contact:
Helene Cohen Smith
+1 321 388 6511

Summary of the News:

Alwan isn’t just another color management technology developer. Founder and CEO Elie Khoury is one of just a few specialists around the world known as a “color expert for color experts”. The Alwan color technologies Khoury and his team have engineered are considered by many to be unparalleled solutions for accurate, consistent, and highest quality color.

The Color Management Group, founded by Lida Jalali Marschke, brings tremendous value-add to distribution. Established as an alliance of color consultants and companies, the CMG is today comprised of the western hemisphere’s crème de la crème of consultants providing knowledge, analysis and integration services using the world’s most advanced and successful color solutions.

SOURCE Alwan Color Expertise 

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