Challenge

After more than 100 years, Graphic Partners took its business personally. With print customers wanting to share personalized output directly with highly targeted audiences, the company invested in a new press and a web-to-print solution to expand its capabilities.

The new digital press could print smaller color runs, but it was insufficient for the growing demand of complex variable data printing (VDP) applications. Customers wanted higher quality output in less time for less cost. Graphic Partners sought a new digital press with automatic duplexing for VDP on longer sheets and a wider range of substrates.

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SOURCE Ricoh