What does success look like at a trade show? It’s about making a strong impression and showcasing innovation. Among industry leaders and tech enthusiasts, the atmosphere hums with eagerness for the latest in printing technology. Imagine being part of a booth that decided to launch a brand new product at this show. Imagine that same booth is drawing people in with a level of fun amongst all the business happening. Are you excited to be part of that booth and the company hosting it? I know I was.

For the past seven years, I’ve been a part of RISO’s presence at the Printing United trade show (or a similar major Fall trade show). Unlike my previous role, trade shows weren’t a part of my responsibilities. During my time at RISO, I’ve taken on the role of presenter for the hourly stage presentation in our booth.

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