https://youtu.be/0S0AQdV1QIw
For more, check out: http://it4msp.com/1Q8hDc7
Just about everyone involved in sales is familiar with the “funnel” in some form or another – but when looking at MSPs and IT service providers, what exactly are potential SMB customers thinking about at each stage of their journey towards becoming a customer? And what can we do as marketers to ensure prospects are receiving the right content and messaging at the right time?
In this episode of Grow Your Business, we take a quick look at the three main stages of the MSP sales funnel and explore the various types of marketing collateral and messaging that should be leveraged with each.