Samsung Means Business: A Strategy Shaped by the Internet of Things

By , Quocirca

At its recent Samsung FutureScape event in London, Samsung emphasised its commitment to deliver printing solutions that address the needs for today’s mobile, collaborative and connected workplace. Samsung also highlighted the integration potential for its broad business-to-business (B2B) product portfolio and discussed its Internet of Things (IoT) vision, showcasing the next generation of its SmartThings hub and devices for the connected home.

Samsung’s bold B2B ambitions

Samsung’s ambitions in the connected IoT space reflect the need for Samsung be less reliant on its mobile business and expand its penetration in the B2B market. In March 2015, Samsung announced the launch of a dedicated brand called Samsung Business. Samsung Business unites the positioning of the company’s end-to-end business solution portfolio, spanning mobile print and display, as well as tailored offerings for industry-specific uses across the education, hospitality, healthcare, retail, finance and transportation verticals.

Pushing the potential of IoT

Samsung is betting heavily on the IoT, with the smartphone increasingly becoming the gateway to other connected devices, like a remote control. In August 2014, Samsung bought SmartThings, an open connected home platform offering a range of products that allow you to remotely control, manage and monitor your home via your mobile device. Samsung has pledged to make all its devices, from TVs and sound systems to washing machines and fridges, IoT-ready by 2020.

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