The following appears on printweek.com
Exeter-based printer William Pollard & Company has installed a Xerox iGen 150 alongside its existing iGen 4 to allow it to print a wider range of formats digitally and to better match brand colour across litho and digital.
The company, which serves a range of local and national clients via its in-house developed web-to-print system – godesignonline.co.uk, commissioned its new iGen 150 on Monday, completing a £600,000 spend in the past 10 months on new software and print technology.
Pollards sales director Douglas Myatt said that the company opted for the iGen 150, rather than a second iGen 4, for its “quality, productivity and because it closed the gap on a number of products we couldn’t produce digitally”
