Partners Applaud Xerox Decision To Keep Its Name For Post-Split Products Business

The following appears on crn.com

by Jimmy Sheridan – Xerox will keep its long-standing brand name for one of the two companies it will split into later this year and rename the other, the company announced Thursday.

The document technology business, which traces itself back to the roots of the Norwalk, Conn.-based vendor, will carry the Xerox brand, while the other, smaller part of the current company, which will focus on business process outsourcing, will be named Conduent.

Xerox announced in January that it would split into two companies just weeks after activist investor Carl Icahn bought more than 7 percent of company’s stock and announced his intention to discuss possible operational improvements and strategic alternatives for the company.