Here’s an interesting piece from Epson. They’re definitely trying to push their ink upstream into the general office.
U.S. Synchronized Swimmers to Perform in Giant Multi-Colored “Ink” Tank to Announce Arrival of New EcoTank Printers
On Thursday, Sept. 24, Times Square, the Crossroads of the World, will add one more “first” to its illustrious history as it is transformed into a world-class venue for the U.S. National Synchronized Swimming Team. Sponsored by Epson, “Swimming In Ink” will feature a series of never-before-seen, high-energy synchronized swim routines by the U.S. National Synchronized Swimming Team in a massive, see-through tank of cyan, magenta, and yellow “ink.” The tank – one of the largest ever constructed in Times Square – serves as a dramatic showcase of the new line of Epson EcoTank™ printers that come loaded and ready with up to two years of ink1. In conjunction with the“Swimming In Ink” event, Staples will also provide “Print All you Want” days2 on Epson EcoTank printers in 16 stores across the New York Metropolitan Area on Sept. 23-25.
“With so much anticipation building for the availability of Epson’s new EcoTank printers, ‘Swimming In Ink’ is meant to herald their arrival at Staples and other national retail and online stores with the biggest splash possible,” said Keith Kratzberg, executive vice president, Epson America. “We think the multi-colored, 17,000-gallon swim tank, combined with the precision and performance of USA Synchro, is a perfect representation of our new printing technology.”