Digitek’s Aaron Dyck Talks Partner Pro and Other New Initiatives

The following is by my friend Scott Cullen and appears on ENXMag.com. Check it out.

(Editor’s note: The September feature in ENX is “Diversification in the Supplies and Aftermarket Markets.” That’s the theme for this month too in ENX/The Week in Imaging. Throughout the month we’ll be presenting complimentary editorial that delves deeper into how various suppliers and wholesalers are broadening their product offerings. Our conversation with Aaron Dyck offers more detailed information on the new programs and solutions available from Digitek Computer Products that didn’t fit into the September feature because of space limitations.)

The exciting news from Digitek Computer Products is the upcoming October launch of its Partner Pro solution, a suite of business growth solutions for the company’s resellers. “It’s built on sales training, marketing tools, and ongoing resources to help them stay ahead of the industry’s best practices and updates,” explains Aaron Dyck, senior director of solutions sales. “We’re investing heavily in the dealer community and want to bring the industry’s first single sign on access to everything they need to drive revenue for their business, from sales to operations, to marketing.”

He emphasizes that this is not a one size fits all. “We’ll create landing pages based on the products and solutions they’re selling, drive traffic to their Website, and help them capture who actually comes to their Website and bring in more leads to their business.”

Click here to read the rest of the article on enxmag.com