By Joe Contreras

“How can we better engage our audience?” Undoubtedly, this question has been asked throughout the ages by merchants and retailers alike. For those of us in the growing digital signage – or DS – space seeking to bolster our client’s bottom lines, this underlying question must still be answered. Fortunately, technology today provides us with great avenues to better appeal to consumers.

Scheduling and delivering live and compelling information wherever your customers congregate – be it a mall, airport, concert, sports venue or grocery store – is particularly effective. For further engagement, streaming news and weather feeds, an update on current menu items, or information surrounding a just announced spring sale may be posted by time, location, and demographic throughout an organization’s network of displays.

Incorporating live data within a current – or future – DS installation allows your organization to quickly change or update information at a moment’s notice. A concert or sports venue may take advantage of this feature by adjusting its menu boards to promote appropriate food or drinks – from hot cocoa to ice cream, for instance – based on the current weather conditions. Moreover, through the streaming of up-to-the-second statistics, fans may stay up to date with their fantasy sports standings while cheering on their favorite professional team in person.

With expertise in creating and implementing impactful digital signage programs across myriad vertical markets, Toshiba is one company with a definitive record for engaging its customers’ audiences. Through its Experience Manager cloud-based digital signage solution, the company enables sophisticated planning, distribution and seamless management of digital content across an entire network of displays.

If you are thinking of implementing a digital signage solution to enhance your company’s sales and marketing efforts, click here to learn how Toshiba may help.