The following appears on eweek.com
NEW YORK—In recent years, printing giant Hewlett-Packard rebadged 3D printers from a competitor with the HP nameplate and sold them in Europe to serve industrial customers. Now, though, as 3D printing gains wider use by businesses and continues to expand the possibilities of users, HP is moving ahead with the development and production of its own line of business 3D printers by the end of 2016.
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The company’s earlier sales experiences with those original 3D printers from Stratasys were very helpful in showing HP that the market for the devices was just waiting to be tapped and expanded, Scott Schiller, worldwide director for 3D printing at HP, told eWEEK in an exclusive interview here at the Inside 3D Printing Conference and Expo on April 16.”We were able to demonstrate that our brand had a material impact” on the sales and use of the very specialized printers, Schiller said.
“But we needed different tech for HP. We have this beating heart of engineers who are very passionate about their work and they wanted to get into this space.”
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