In this episode of the ‘What’s Happenin” podcast, Andy Slawetsky sits down with Mary Beth Walker, HP’s VP of Channel Strategy, to delve into the latest developments in HP’s channel strategy and AMPLIFY partner program.
This chat kicks off with a recap of HP’s recent enhancements to its partner program, including the introduction of the innovative Amplify platform. Mary Beth Walker offers a comprehensive view and highlights how these updates are designed to boost support for partners of all sizes, from small local businesses to large-scale enterprises.
The two then discuss the streamlining of HP’s partner program (2:29). Walker outlines the new unified framework, which is now applicable to a wide array of partners including commercial resellers, retailers, and distributors.
A big part of the discussion is dedicated to incentivizing sales and managing Market Development Funds (MDF) (6:25). The conversation delves into strategies for motivating sales teams to diversify their product and service offerings, coupled with insights on optimizing the MDF process for quicker payouts.
A key topic of the interview is the streamlining of rebate processes and the creation of growth opportunities for partners (10:15). The interview winds down off with an look at HP’s growth strategy and the upcoming offerings for partners (14:27).
Key discussions include decoupling the status in the AMPLIFY program from the ability to access growth plays, making these opportunities accessible to all partners. The conversation wraps up with insights into the planned rollout of these growth plays and the importance of keeping partners informed and engaged.
This episode is a must-watch for anyone interested in understanding the evolving dynamics of HP’s partner ecosystem and the strategic moves shaping the future of channel partnerships.
SOURCE Industry Analysts Inc.
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