In this Tech Talk episode, Steve Bandrowczak, CEO of Xerox chats with Jeff Cousins, CEO of Kraft Business Systems of Caledonia Michigan, exploring their business journey and innovative strategies. Jeff opens up about the genesis of his business, which began 32 years ago, starting as a copier company. Eventually, they expanded into IT and software solutions and today Kraft operates across three core lines: Imaging, Software, and IT Services.

Jeff delves into their early adoption of new technologies, driven by a willingness to try new things and a need to adapt for future generations, like his son and vice president of sales. He emphasizes the importance of innovation in their partnership with Xerox, particularly highlighting the implementation of something that transformed service delivery. (Watch the video to find out what!)

The conversation then shifts to the practical applications of their tech, including augmented reality in training and service, and its usefulness in various sectors like city planning and construction. Jeff shares real-world examples, like using augmented reality for building inspections and recording interactions for legal compliance.

The discussion also touches on customer service improvements, with a focus on leveraging technology to reduce common service calls for toner and parts. This is achieved through the use of QR codes and customized software that streamlines service requests and meter readings.

SOURCE Industry Analysts Inc.