Today’s business buyer is media savvy; they turn to Google Search when faced with a question they can’t answer themselves and use the Internet as a research tool to decide who they do business with. Social media is playing an increasingly important role in the buyer’s decision making process. When executed correctly over time, social media can be a huge driver of website traffic, warm leads and potential sales. When handled incorrectly, it can damage your business and drive visitors away as fast as it takes to click a mouse.

Let’s look at the five most common social media mistakes that businesses make when engaging with prospects:

1. Posting too often to social

   channels– Quality and relevant content will always have their place; however, the problem occurs when brands attempt to gather as many likes, retweets and followers as possible through the frequent posting of content that does not provide true value to the business buyer. Businesses often make the mistake of assuming that the more often they post, the more engagement they will receive. Quality over quantity is key.

2. Focusing only on your business

   Social media is about being social, not solely promoting your products. Make sure you use social media to create engagement and develop relationships, not as a platform to push your business. Try such topics as:

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