Epson Combines Print with Sprint: Partners with Usain Bolt in Europe

The Following Appears on Quocirca 

Epson is looking to boost its prominence as a brand and build awareness of its cartridge-free EcoTank printers. Usain Bolt will be the face of Epson’s brand campaign in Europe with the slogan of “Just Fill and Chill” for up to three years of cartridge-free “no-hassle printing”

The surge in home printing due to remote working

The surge in home printing as a result of remote working looks set to continue as more companies postpone a full return to the office. Quocirca research carried out in October 2021 across the UK and US shows that 63% of respondents what to continue mixing home and office working. The majority (58%) report that their productivity has increased since working from home with a further 35% saying they are as productive working from home as in the office.

This is creating the need for more cost effective and efficient technology choices in the home and office. Printing is one area where there are opportunities to lower costs, improve productivity and reduce environmental impact.

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Source Quocirca

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