As the Sales Trainer for RISO Inc. I constantly seek innovative strategies to assist sales teams towards success. Which is why I was excited to see the insightful article “Setting Sail on the Blue Ocean of Light Production Print,” written by our sales director, Andre D’Urbano. I was intrigued by the concept of the blue ocean, so in this blog, let’s explore how the Blue Ocean Strategy can guide those selling RISO to thrive in the dynamic world of light production print.

First let’s start by understanding the Blue Ocean of Light Production Print. The blue ocean concept encourages businesses to explore uncharted territories with untapped potential, rather than competing in crowded markets (red ocean). In his article, Andre identifies light production print as a blue ocean, brimming with opportunities for growth and innovation. Considering our RISO Inkjet product line-up, we possess a powerful arsenal to navigate these “unexplored waters.” These cutting edge solutions offer personalized and on-demand printing options, perfectly aligning with the ever changing needs of modern consumers.

As I reflected on the blue ocean concept, I found several ways to apply it to a sales team’s approach on a broader scale. Here are some key elements:

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SOURCE RISO