By Rich Piper – As office equipment OEMs and resellers, you possess a unique advantage that positions you for success. Establish a healthcare market takedown strategy with the ‘Connecting the Community of Care’ program. And guess what? It starts with your core MFP offerings.

Let’s debunk some misconceptions that have held office imaging companies back from effectively competing in this market. Shift perspective and adopt a proven, profitable growth strategy that allows you to gain market share without increasing expenses. Demystify the notion that healthcare solely revolves around hospitals or that pursuing a verticalized approach is costly and burdensome. Instead, segment the industry and focus on the SMB Post Acute & Extended Care segment, which offers a massive selling opportunity. By starting here, you can secure new customers, establish a strong foundation, and leverage that success to win enterprise business, including hospitals.

The best part is that this strategy does not require changes to your existing framework, reporting structure, coverage model, or headcount. Your sales force is already well-equipped to approach these customers. It’s simply a matter of knowing where to go and what to say.

Why healthcare? Legislative acts and programs are driving technology adoption and interoperability, benefiting patients and healthcare professionals alike. Your role is crucial in delivering verticalized offerings, such as your healthcare MFP, engineered specifically for healthcare workflows. You empower healthcare organizations to deliver better care. Interoperability is not a burden; it’s the key to unlocking the full potential of technology in healthcare.

Let All Covered Assurance Do The Work For You, And Experience Growth Across 3 Key Pillars