Fujifilm Officially Renames Fuji Xerox; Begins New Branding Campaign

Fujifilm Launches New Global Branding Campaigns:
“NEVER STOP 2021” and “Accelerate your business success.”

TOKYO, April 1, 2021 – FUJIFILM Holdings Corporation (President: Kenji Sukeno) is pleased to announce the launch of two new global branding campaigns. The “NEVER STOP 2021”, global campaign showcases Fujifilm’s commitment to resolving social challenges through a wide-range of Fujifilm products, technologies, and services. Additionally, to highlight the business transition of Fuji Xerox to FUJIFILM Business Innovation, the company launched the “Accelerate your business success.” campaign.

The “NEVER STOP” campaign first debuted globally in 2018 with the goal of raising awareness of Fujifilm’s commitment to achieving sustained corporate growth and to “never stop” building on our innovations and expertise. The campaign also represents Fujifilm’s successful transformation from a photographic film manufacturer to a company contributing to resolving social challenges through a wide-range of business fields.

“NEVER STOP 2021” campaign showcases Fujifilm’s diverse products and solutions that are helping to make the world a better place.  The campaign both highlights on document solution business of Fujifilm Business Innovation and innovative solutions to healthcare across prevention, diagnosis, and treatment.

In demonstrating its commitment to growing its healthcare offering, Fujifilm recently expanded its diagnostic imaging business with the acquisition of Hitachi Healthcare Ltd on March 31st, 2021. As a comprehensive healthcare company, the campaign is highlighting the healthcare solutions and innovative technologies of the company, such as image processing and AI technologies.

“NEVER STOP 2021” campaign will be rolled out to Japan, United States, Europe, China, India, Australia, Singapore and other regions and countries.

‘NEVER STOP 2021’ special webpage

  • *This website is designed for the Asia Pacific region (excluding Japan and China)

Click here to watch New Commitment Videos!

SOURCE Fujifilm

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