The following appears on CRN.com
by Jimmy Sheridan – Channel Growth Opportunity?
Darren Cassidy, Xerox’s new president of U.S. channels, is looking at the company’s upcoming split as an opportunity to refocus its place in the channel, ambitiously looking to make it bigger and more focused.
Cassidy said he wants to focus on the “blurring lines” between IT and print as an opportunity to grow Xerox’s channel and provide current customers new opportunities, adding that with new applications and technology, Xerox is looking to expand its channel to new areas and markets.
Cassidy, who joined Xerox in 2002, was announced as the new head of U.S. channels in early January, only weeks before the company announced its split. Previously, he was managing director of Xerox U.K., and before that led the company’s global managed print services business.
