By Julian Patel – Our industry is in the midst of a large shift as OEMs respond to evolving print technology. Some are leaving the hardware market altogether and others are undergoing acquisitions or splitting.
This isn’t necessarily a bad thing and, as I mentioned in my last blog: the evolution of the print supplies business, with change comes opportunity. But the trick to growth during turbulence is to align your business strategy with current trends and offer value whilst also taking into consideration how your customers make purchasing decisions.
Be a trusted print advisor
Ten years ago, when I worked on the other side of the fence and headed up a successful reseller organization, we focused on traditional print strategy: find the best products with the best price that fitted the customer’s need. Today’s shifting print market requires a bit more thought.
Small and Medium Business (SMB) owners are busy growing their businesses, maintaining cash flow, and often wear many hats – they look to reliable suppliers who will not let them down when they need them. This makes longevity a key marker during the selection process. Use this to your advantage by creating a sound business strategy that will ensure you last the distance, whilst continuing to drive growth in the printer and supplies market.
