Lexmark hosted a channel partner event in Atlanta, culminating with luxury box seating for the Alabama – Florida State game at the new $1.5 billion Mercedes-Benz Stadium.

This visit to Atlanta is part of a series of smaller, more intimate events that Lexmark is conducting with dealers to help build relationships.

“Lexmark is leveraging sports events to bring partners together for valuable business discussions,” says Phil Boatman of Lexmark.

The next event will be held in Philadelphia in two weeks. See you there?

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